Simar Kapoor

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Simar Kapoor

Simar Kapoor

Founder & Managing Director

I embarked on my career in July 2020 by spearheading the health and hygiene vertical for JSG Group. Shortly after, I pursued my education at the University of Michigan in the United States, where I attended morning classes while dedicating my evenings to building the export vertical for JSG. By the time I completed my degree in July 2022, the export vertical had become a significant contributor, generating over 10% of the company’s revenue. Our clients ranged from major auto aftermarket brands to renowned retailers like Walmart and Target.

During my time in the United States, I gained valuable experience through multiple summer internships and full-time positions with late-stage startups, venture capital firms, and private equity funds. These opportunities broadened my perspective and deepened my understanding of the industry.

In December 2022, I returned to India, just before concluding my journey with JSG Group. Since then, I have been instrumental in establishing JS4 Alliance, our family office, where I proudly represent the third generation. As the head of strategic investments and corporate development, my focus is on identifying and nurturing new ventures in India and abroad.

I am actively engaged in setting up innovative greenfield projects, aiming to make a positive impact in the industry and contribute to our company’s continued success.”

Please note that the revised version aims to improve clarity, flow, and cohesion while retaining the essence of the original text.


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